As they say, necessity is the mother of all invention. After adopting our first daughter and starting on the path to adopt our second, my partner and I started the long journey of deciding whether to stay in the city or move to the suburbs. It took many grueling conversations and countless hours of researching schools, parks, and crime reports by area on the Internet, but we decided that we were going to move to the Northshore. Even though we were lucky enough to be able to narrow the suburb down to Evanston very quickly, we realized that Evanston itself had at least five very distinct neighborhoods in terms of feel, amenities, and price point. After navigating all these factors, we happily settled into a home 2 years after we started this process.

Throughout the process, I met and commiserated with many other families struggling through the same arduous process. As an efficiency expert in my corporate career (Lean Six Sigma Master Black Belt), I knew there must be an easier path, even if I needed to create it myself. As I worked to formulate the new real estate brokerage model that focused more on the right community than just the house, I was able to draw on my own experiences. I crafted a process that would allow families to easily access the information they need to make the best decisions and strategically get to know the neighborhoods that meet their hard criteria (price point, commute, amenities), and their soft criteria (walkability, neighborhood feel). Urb & Burb is a manifestation of all the things I learned in my journey, married with a passion for real estate and helping others.
Urb & Burb Realty – The Art and Science of Finding Home.